How to Get ChatGPT to Cite Your Website: A GEO Playbook
A concrete, step-by-step playbook to become a source ChatGPT pulls into its answers — from crawler access to answer-first content and entity resolution.
How does ChatGPT choose which sources to cite?
With browsing and ChatGPT Search, OpenAI retrieves pages, then favors those that are crawlable, clearly structured and factually dense. Your job is to remove every reason for it to skip you.
Step 1 — be reachable
Allow GPTBot, ChatGPT-User and OAI-SearchBot in robots.txt and publish a sitemap. Make sure key content is server-rendered HTML, not JavaScript-only.
Step 2 — answer the question first
Lead each section with a one-sentence direct answer, then elaborate. ChatGPT loves to lift that first sentence verbatim into its response.
Step 3 — prove it's you
Add Organization schema with a sameAs array linking LinkedIn, Crunchbase and Wikidata so the model can resolve your entity confidently and attribute the citation correctly.