Building Entity Authority: The SEO Strategy That Works for Google and AI
sameAs links, author entities and the trust graph AI engines rely on — how to become an unambiguous, well-connected entity.
Think in entities, not just pages
Both Google and LLMs think in entities — people, organizations, products. Your goal is to be an unambiguous, well-connected entity in that graph.
The sameAs technique
Link your Organization and Person schema to authoritative profiles (LinkedIn, Wikidata, Crunchbase) via sameAs. This is how machines confirm you're real and the same entity across the web.
Named authors
Editorial content with a named, linkable author and a publish date carries far more authority than anonymous copy — for Google E-E-A-T and for AI trust.
Frequently asked questions
What is entity authority?⌄
It's how clearly and credibly search and AI systems can identify your brand or people as a known entity, reinforced by schema and external profile links.
How does sameAs help?⌄
A sameAs array in Organization/Person schema links you to authoritative profiles, letting machines confirm and connect your entity across the web.
Do author bylines matter for AI?⌄
Yes. Named, linkable authors with Person schema and publish dates increase editorial trust for both Google E-E-A-T and AI engines.
