E-E-A-T in the AI Era: Trust Signals That Travel
Experience, Expertise, Authoritativeness and Trust matter to AI as much as to Google. Here's how to make them machine-readable.
Why E-E-A-T crosses over to AI
AI engines, like Google, prefer sources they can trust. Demonstrable experience, named experts and authoritative references make you a safer source to cite.
Make trust signals machine-readable
Add named authors with Person schema and sameAs links, show credentials and review dates, and cite authoritative sources. Mark up reviews and ratings so trust travels.
Show real experience
First-hand examples, original data and case studies signal genuine experience — increasingly the differentiator both Google and AI reward.
Frequently asked questions
Does E-E-A-T affect AI visibility?⌄
Yes. AI engines favor trustworthy sources, so named experts, authoritative references and real experience make you more citable.
How do I show E-E-A-T to machines?⌄
Use Person schema with sameAs links, display credentials and review dates, cite authoritative sources, and mark up reviews.
What is the extra 'E' in E-E-A-T?⌄
Experience — first-hand knowledge shown through examples, original data and case studies.
