How Reviews Shape AI Recommendations (and How to Mark Them Up)
Ratings are a top signal when AI recommends businesses and products. Here's how to surface and structure yours for maximum effect.
Ratings drive recommendations
When AI suggests businesses or products, it leans heavily on ratings and review signals. An unmarked 5-star reputation is invisible to engines that can't read it.
Mark up your reviews
Add AggregateRating and Review JSON-LD with ratingValue and reviewCount that match what's visible on the page, then validate it.
Surface real proof
Display genuine testimonials and ratings prominently, and keep them current — freshness and authenticity matter to both users and AI.
Frequently asked questions
Do reviews affect AI recommendations?⌄
Strongly. Ratings are a top signal when AI recommends businesses and products — but only if they're marked up so engines can read them.
What schema do reviews use?⌄
AggregateRating for the overall score and Review for individual reviews, with values matching the visible content.
Are unmarked reviews enough?⌄
No. Without Review/AggregateRating markup, AI may not factor your ratings into recommendations.
